CREATIVE TEST
Answer as many of these questions as you like:
1. Write a story involving at least three of the following :
a) An old-fashioned duckback raincoat
b) Madhuri Dixit
c) A large paper masala dosa
d) A bicycle with a punctured tyre
e) A Deputy Head Clerk working in the Govt. Pay & Accounts Office (Freedom-fighters Pension Dept.)
f) An ostrich
g) Any well-known advertising slogan of your choice
h) An IAF Mig-29, painted yellow
i) Dhirubhai Ambani’s nephew
The words, “When you’ve got to go, you’ve got to go”
It was raining when Madhuri Dixit was enjoying a large paper masala dosa standing at a corner of the street wearing an old-fashioned duckback raincoat. A small boy stood there with his bicycle with a punctured tyre. A Deputy Head Clerk working in the Govt. Pay & Accounts Office (Freedom-fighters Pension Dept.) standing at the bus stand was cursing his luck as he could not get his own pension without bribing his colleagues. Exactly at that time an IAF Mig-29, painted yellow crash landed and ended up killing an ostrich and a few hundred people. Dhirubhai Ambani’s nephew didn’t give a damn about the whole thing. Thank God he didn’t say “Dil Maange More”. Madhuri finished her dosa and left the place in her swanky car because “When you’ve got to go, you’ve got to go”
2. Choose two magazine ads that you really like.
Then, based on each of them, do a new ad that you think is just as good as the originals.
Playboy -
Hard Feelings
Tehelka –
We’ve got the balls…
To come out with the truth
(cue: visuals of balls of various games, ad about the issue busting the CWG scam)
3. Take any TV commercial you really like – and, based on it, do a new one that you think is just as good.
Vodafone delights ad:
Early morning
Young guy wakes up…
He is a soccer fan
He walks up to the fridge
Takes out the milk carton
He is scratching his head, groggy eyed
Without looking pours the content in a glass
Cut to the glass filled with chilled beer
Voiceover: Delights are always welcome…
There are dozens of brands of firecrackers in the market. You are launching yet another brand. Suggest :
i) A brand name for it
ii) A unique and innovative way in which you could get to sell more of your firecrackers than competition
iii) A press ad for the firecrackers
iv) A TV commercial for them
Fattu Patakhay
Contest where any kid who can watch an entire ladi of crackers without closing eyes or ears will be awarded.
Ad headline- Sabki faad ke rakh de
Visual – a crowd of elderly people with hands on their ears
TVC –
Visuals of a battlefield where the battle has just ended
Injured soldiers scampering around
Fade out
Close up of crackers’ range
Voiceover – in the Diwali battlefield, ensure that the victory is yours…
Fattu Patakhay … sabki faad ke rakh de!
5. i) Think up a name for a new brand of sports shoes
ii) Write an ad for it that sells both the shoe as well as the concept of physical fitness
Brand: Kickass
Ad campaign:
Kick laziness in the ass.
Kick lethargy in the ass.
Kick calories in the ass.
Kick boredom in the ass.
Kick excuses in the ass.
6. Write a 30 second jingle for Cadbury’s 5 Star.
Sounds of a couple moaning, as if making love
Bang on the door
Mother screams kya ho raha hai andar?
Couple says “five star kha rahe hain”
Mother says “phir theek hai”
Tell us all about yourself. (The answer can be as long – or as short – as you think necessary).
Badshaah of Bullshit / Caliph of Crazy / Emperor of Ediot / Maharaja of Mad / Moghul of Mess
People call me all sorts of names. I take that with a pinch of salt & a swig of bubbly. I write for a living. I feel I get paid to be sitting in a cyber cafe. I am a jokey person with dip fillings for everyone and everyall. Very simplicity dress code: shirt n jeans. Coming with clean heart, I go temple on Thursdays & kip slippers out. Cinema is oxygen of my life & I throng multiplex every weekend. I always do global-wise fraanship. Not very much fast but slow by slow. I like village people because they are hearty not brainy. I don't fill I need to tell more about my good self as you can find by my test. Ok pliss. Thank a lots.
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